LOLALIZA, a Belgium Fashion Company founded in 2001, with nearly 100 stores in the Benelux, has departed on a new path.

They have ambitious plans to conquer the Western European market by expanding their portfolio of stores with 25 new (and often larger) stores.

The new concept of LOLALIZA has been nominated for the Shopping Award 2014 in Belgium. The award is intended for the retailer that excels in terms of originality of their concept, product or expansion in recent years.

Meanwhile, the new LolaLiza Store Identity has been applied to over 25 stores in Belgium, the Netherlands and France. Each time, retailLAB was responsible for implementing the new Identity, which was initially created for the Flagshipstore in Aalst, but has been adapted to the LOLALIZA growth strategy. retailLAB is in charge of te design, materialising and look&feel of each store.

In 2015, LOLALIZA opened an additional Flagship Store in Utrecht the Netherlands.