Flagship Store Aalst

RetailLAB incorporated the company’s new vision and mission to create a sleek, modern and exciting new store design that appeals to both ends of LOLALIZA’s target customers: women 20+ to 65 years old. Key for the new concept are the different touches and "worlds" in the store, for Casual, CITY and Kids.

This new phase required a fresh new approach and image. For the repositioning of their Store Concept and Store Identity, the company turned to retailLAB who designed and developed the new 600 m² LOLALIZA flagship store in Aalst, Belgium (opened October 2013). After a very successful start in Aalst, retailLAB had to focus, with the LOLALIZA Project team, on the roll out of the concept in Belgium, the Netherlands and France for the years to come.