Making Retail Personal

Hans van den Hout

“It is extraordinary to see that Hans still manages to trigger your imagination and enthusiasm to break new grounds.
It is his great pleasure to share and realise your ambitions with him, taking your Brand/Store to the next level”.

– Henri Appelstein, Co-Owner LOLALIZA

Making retail personal

Bricks-and-mortar's biggest challenge is not just to use technology to bring more data-driven insight into the physical retail environment, but to combine this statistical knowledge with human warmth and touch to make Stores and Brands personal again.

Today’s customers want everything! They want the advantages of digital, such as broad selection, rich product information and honest Customer Reviews. But never forget: they also want all the advantages of physical stores as well, such as personal attention and service, shopping as an event.

Being in the retail business for 40+ Years Hans learned, and still believes, that we have to address certain retail questions and problems more carefully, more personal, with a kind of simplicity and with a smile. His work is seen all over the world and ’Making Retail Personal’ is his company’s new motto.

Ask yourself some simple questions and talk to us:

-Does your store offer an ‘engaging experience’?

-Do you agree that Happy Stores ‘make more money’?

-Is your store experience ‘relevant’ and customer oriented?

-Do you let your customers reshape your store?
-Do you have enough Time to look at new technologies and IT analysis?
-How about your Digital presence?

Making Retail Personal, Super! Customers might like your store, and that is okay, but is it enough to keep them coming (back) or do we need to Optimize your Digital Presence and generate new and exciting traffic towards your store and into the Customer’s Mobile.

Check out all ‘Making Retail Personal’ services below and let’s see if we have “the Click” that is needed to create engaging retail/brand experiences together. Both Off- and Online. To be relevant. To make it happen and to be successful.

Other consultancy services


Hans van den Hout is founder retailLAB. His work is seen all over the world. ’Making Retail Personal’ is his company’s motto.


Hans' ‘One hour presentation' will lead to valuable insights as well as showing you where the money is to be made.


Bricks-and-mortar’s biggest challenge is to combine data-driven insights with human warmth to make retail personal again.


Hans is an expert on the ever changing global landscape. Over decades, he has been giving Retail Masterclasses around the world.


Customers will favor Retailers and Brands who come up with ways to personalize & elevate the shopping experience.


As a motivating coach and mentor Hans is supporting New and Existing retail Start-Ups or Scale Ups to (re)shape a future in retail.


Travel with Hans and explore the new retail hotspots. Hans will take you on a retail journey that will awaken the creativity in you.


Our experience will provide you with an upfront clear picture on what we think is needed as a budget in your specific situation.