Source: Coop Suisse

We are always looking for ‘HAPPY Stores.’ Because ‘A HAPPY Store makes more money’ and will keep your customers longer instore. Stores that stay ahead of the game, telling stories and creating new values, inspire and engage the customer.

In the Netherlands we have ‘our’ exciting JUMBO Food markets, including LaPlace food courts Albert Heijn XL’s and many more. But seeing this new StoreCONCEPT of COOP we immediately felt engaged in the way that everything seems to be taken care of, nothing forgotten. A real retail experience.

Yes, we love Eataly and are aware of its global and quality approach towards retail.
Maybe it is the location, but we liked this particular storeFORMAT, also knowing that most first floor retailing is never successful.

RESPECT for this initiative, for COOP and all the creative people, involved and around them. Again a new retail destination is born.


Next to Harrods, Selfridges, La Rinasente, Liz Clayborne and La Fayette the Dutch “de Bijenkorf” is one of the industries leading department stores.

Source: Bijenkorf Utrecht

We just visited one of their branches in Utrecht, the Netherlands. Knowing Amsterdam is best and biggest and Rotterdam is (nearly) ready refurbishing, we were HAPPY and excited being on the mainfloor.

A fantastic Mix & Match of beautiful cosmetical brands well put together in an exciting and new multi brand setting and a colour and material scheme we liked very much. Brand displays super, Visual Merchandising well taken care of. Quality of material use: top.

Why streetailing?

Because it is a fantastic opportunity to see and experience in person what is happening on street level and immediate reflect on how this could affect your game. You will always come back inspired, fresh and motivated, full of ideas how to re-energize your business.

“Be the catwalk” at Twin Set.

Source: Twin Set

Bricks-and-mortar’s biggest challenge is not just to use technology to bring more data-driven insight into the physical retail environment, but to combine this statistical knowledge with human warmth and touch to make Stores and Brands personal again.

Online is great, it is here to stay and that is wonderful. But it really is just a transaction. It is difficult to build a meaningful relationship here! We need to re-energize the shopping experience, to bring back the relationship. The joy of shopping, the fun, the excitement, the celebration, the social aspects and of course the community.