“When it comes to shopping the Eternal City does not disappoint at all.This birthplace of iconic brands like Bulgari, Fendi and Valentino, Rome holds its own in the world of high fashion, offering visitors and locals a chance to shop some of the world’s most celebrated luxury brands”.-source: Rome city guide

We checked out the old city on Via dei Condotti, Via del Corso, Via del Triton, Via Borgognona and had an inside look at one of the most beautiful and well designed department stores in Italy: La Rinascente, we had to go there as they are promoting to reinvent the experience of shopping.

La Rinascente is welcoming everybody to come to their flagship store. Created by the finest talent in architecture and design, the timeless charm of the Aqua Virgo, an ancient Roman aquaduct brought back to light and now visible for everyone, as well as the breathtaking view of the old city from the rooftop.

Why Streetailing?
A fantastic opportunity to see and experience in person what is happening on street level and immediate reflect on how this could affect your game. You will come back inspired, fresh and motivated, full of ideas how to re-energize your business.

‘HAPPY Stores’
On all our trips we are always looking for ‘HAPPY Stores’. Because ‘A HAPPY Store makes more money’ and will keep your customers longer in store. Stores that stay ahead of the game, telling stories and creating new values, inspire and engage the customer.

Bricks-and-mortar’s biggest challenge is not just to use technology to bring more data-driven insight into the physical retail environment, but to combine this statistical knowledge with human warmth and touch to make Stores and Brands personal again.

Online is great, it is here to stay and that is wonderful. But it really is just a transaction. It is difficult to build a meaningful relationship here! We need to re-energize the shopping experience, to bring back the relationship. The joy of shopping, the fun, the excitement, the celebration, the social aspects and of course the community.