“To succeed in the new retail world, it's important for retail businesses of any size to prioritize the cross-channel customer experience” – Forbes
Optimizing digital presence
New Retail is so exciting, because it is the perfect mix between Bricks & Clicks.
Retail Marketing is undergoing rapid and major changes. We are moving away from mass, “push”-based marketing, into more personalized, One on One communication with Customers, through all major many channels and existing devices and software. This is where ETAIL Marketing becomes a great opportunity to make your Store/Brand Customers first choice.
Blending technology with the stores human touch is the only way to deliver the Omni Channel, “best of both worlds” encounter that shoppers will expect going forward. The challenge however is pairing what consumers want from their physical journey with the digital tools they are most ready to embrace. Today’s Customers want everything! They want the advantages of digital, such as broad selection, rich product information and honest Customer Reviews. But never forget: they also want all the advantages of Physical stores as well, such as personal attention and service, shopping as an event and engaging experiences.
Why optimizing digital presence?
Because new retail means new way of digital presence. To secure this we combine Growth Marketing, Tribe Marketing, SEO/SEA, Traffic Management and E-Commerce to assist in creating a seamless crosschannel experience.
So what does that seamless omni-channel experience actually look like for your company? We’d like to work with you to make sure you provide the best seamless multichannel experience for your customers.
For further details on Nadifa's “Optimizing Digital Presence” services or if you want to see how this could work for your project too, do not hesitate to get in touch with her direct on Nadifa@retailLAB.com.