“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” – Joel Anderson, Walmart CEO
Ecommerce & Traffic
Ecommerce applies traditional marketing principles to a crosschannel/multichannel, data-driven environment. Ecommerce elavates retail because it is the process of driving sales by raising awareness about an online store's brand and product offerings.
A successful Ecommerce campaign can only exist with the right traffic generating strategy. Targeted traffic to a website can provide publicity, revenue and exposure like no other channel of marketing.
Investing in Traffic Marketing can have an exceptional rate of return compared to other types of marketing and promotion.That's why high web traffic is needed to keep a succesful online store.
However, the question that many retailers now face is: How do you increase your web traffic?
Web traffic can be increased not only by attracting more visitors to a site, but also by encouraging individual visitors to "linger" on the site, viewing many pages in a visit. It is all about engagement and getting personal with your customers.
Book your Ecommerce/Traffic session today!
For further details on Nadifa's "Optimizing Digital Presence” services or if you want to see how this could work for your project too, do not hesitate to get in touch with her direct on Nadifa@retailLAB.com