Today’s Retail Techniques
Today’s Retail Data Analysis
Today’s Retail Connections
This has a lot to do with Rule #3 Collection – Customer – Focus, as key to all of this are the needs/wants/wishes/attitude/mentality of Today’s Customer.
At the end of the new retailroad, Retailers and Brands might merge into Bretail, definitely into Metail.
If this is all true, what can you do to stay ahead of the flock and become more interesting and engaging? In a world where we are changing from transaction to relationship models I would surely focus on a Customer-FIRST approach.
Examples to look at?
What we see Onstreet and what we feel Online is a thin line between BIG players (trying to act small) and SMALL players (who still think they have to be big).
A smiley is no longer enough
A personal Smile is engaging!
Look at new e-tail platforms and beyond products and prices.
Look at new retail stores experimenting and trying to be ‘disruptive’.
Think about the WHY (people have to come to you) and HOW (like ever before) you are connecting with them.
There is so much going on in the mindset of an ever reluctant customer who is trying (read has to keep up) with all the changes that are happening around her/him.
Like it or not, the Instagram app is growing its social roots.
Instagram sees shopping as the next step in its revolution. Warby Parker, Kate Spade, Jack Thread’s, Tramontana, SHOEBY, de Bijenkorf and many others. But they still have a long way to go to match the emotional and physical level that stores, markets, libraries, department stores, events are providing today!!
“We learned that Customers want to engage with their favorite store as long as the experience is
meaningful, relevant, fast and fun” – Hannah Tale
So is this the new game?
Everybody knows that Shoppers have the answers. But it is still up to you to come up with the right questions and to start the Conversation. It will bring you the answers and data to close the gap between ‘just looking’ into ‘real buying’ and ‘engaging’.
Today’s Retailers and Brands know very well that it is hard to stay focussed, and not only look for extra shoppers online,
but to try to create engaging touchpoints and HAPPY Places for Customers to go, to stay and to return to.
Two of Today’s inspiring (new) retail experiences to look at:
On all our trips we are always looking for ‘Happy Stores.’ Because ‘A Happy Store makes more money’ and will keep your customers
longer in-store. Stores that stay ahead of the game, tell stories and create new values, inspire and engage the customer.
1. L’Occitane en Provence, 555 Fifth Avenue, NYC, Store of the Year 2018!
Source: Retail Design Institute Janet Groeber, May 24 2019
L’Occitane en Provence at 555 Fifth Avenue, New York City, is the Retail Design Institute’s 2018 Store of the Year.
The reveal came at the Institute’s 48th Awards Gala, held May 22, 2019 in New York City, among nearly 200 attendees from the retail design industry. The French beauty company, designed its new store to easily adapt to rapidly changing retail requirement, to be more agile, and more disruptive.
Shoppers are greeted by a set of bicycles situated in front of a background that evokes the lush, cobblestoned streets of Provence. It’s the perfect spot where they can take photos for Instagram, or their favorite social network. The interactive store, designed in house by L’Occitane en Provence’s International Artistic Director Daniel Contorni and Paul Blackburn, the company’s vice president concept design, construction and merchandising for North America, is meant to generate social media buzz.
Customers can explore brand history and signature products through ever-changing – and interactive — installations that echo the Provencal lifestyle.
Recognizing the team’s effort to elevate the customer experience, the judging panel not only unanimously voted L’Occitane’s Fifth Avenue Store of the year, they also gave it an Experiential Innovation Award for customer engagement.
2. Around the world with Trader Joe’s Market!
Source: Trader Joe’s
It’s not complicated.
We just focus on what matters — great food + great prices = Value.
It all started in the 50s… Would you believe we started out as a small chain of convenience stores? It’s true. Way back in 1958. We were called Pronto Markets. In ‘67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe’s) and the way we do business.
We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts.
Most importantly, we started packaging innovative, hard-to-find, great-tasting foods under the “Trader Joe’s” name. That cut our costs and saved you money. Still does. And that’s important, because “Value” is a concept we take very seriously. And by ‘Value,’ we mean great everyday prices on all of our great products — no sales, no gimmicks, no clubs to join, no special cards to swipe… How do we do it? We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you. If an item doesn’t pull its weight in our stores, it goes away to gangway for something else. We buy in volume and contract early to get the best prices. Most grocers charge their suppliers fees for putting an item on the shelf. This results in higher prices… so we don’t do it.
We keep our costs low — because every penny we save is a penny you save.
Let retailLAB inspire you!
and help you to move in the right direction(s)
Let’s talk ONEonONE and look at new and profitable ways to create more uniqueness and improve on the shopping experience to get in touch with the ever changing mood- and mindset of a reluctant customer.
Sharing Experience and First impressions.
Talking business, based on Adding Value from an Inspiring and Engaging perspective.