Lectures & Masterclasses
Hans van den Hout is the Creative Experience Officer and founder of RetailLAB.
Founded in the Netherlands in 1973 and over the decades has created some of the best, most successful stores in Europe and abroad.
Hello I’m Hans van den Hout. I’ve been in love with retail for the last 40+ years!
Let’s talk, Live!
At international Lectures and Masterclasses (Amsterdam, Antwerp, London, Berlin, Dusseldorf, Cyprus, Shanghai) discussing the big changes and challenges todays retail world is facing, I will always stay focused on “Hans' 7 simple rules of successful retailing” .
Let me impress you and your selected audience into new and profitable ways to create more uniqueness and improve on the shopping experience, to get in touch with the ever changing mood- and mindset of the customer. I always talk about the WHY, and no longer about the What, pointing on the relationship with the Customer more than on the transaction.
Please inform me, how I could add value to your FASHION-FOOD-FUN retail event. Let me inspire you, your visitors and participants and show them “What’s really going on in the Retail World TODAY” and how Brands and Retailers can adapt to all the changes needed and stay in touch with a reluctant and smart customer, and “How to make Retail Personal again”.
From the Retail floor into the boardroom, I am always highly motivated to inspire owners and managers to lïsten to the needs and wants of the Customer, analyzing and implementing todays data driven resources of retail managers into easy, smart and practical directions to follow.
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New Retail, New Opportunities
Next to creating engaging and winning new retail environments, as a motivating coach and mentor, I am supporting new retail Start-Ups and Scale-Ups, where I help young entrepreneurs to shape a new future in retail with online- and offline strategies and a special feeling for all relevant social media.