“It was extraordinary to see that Hans still manages to trigger your imagination and enthusiasm to break new grounds. It is his great pleasure to share and realise your ambitions with him, taking your Brand/Store to the next level” – Henri Appelstein, Co-founder and CEO of LOLALIZA


50 new and exciting LOLALIZA stores, in 3 countries, in 2 Year’s time.

LOLALIZA, a Belgium Fashion Company founded in 2001, with more than 100 stores in the Benelux, has departed on a new path. They have ambitious plans to conquer the Western European market by expanding their portfolio of stores.

RetailLAB incorporated the company’s new vision and mission to create a sleek, modern and exciting new store design that appeals to both ends of LOLALIZA’s target customers.

The new concept of LOLALIZA was nominated for the Shopping Excellence Award in Belgium. This award is intended for the retailer that excels in terms of originality of their concept, product or expansion in recent years.

The new LOLALIZA Store Identity has been rolled out in 2 years to 50 stores in Belgium, the Netherlands and France. Each time, retailLAB was responsible for implementing the new Store-CONCEPT, Store-Identity and was in charge of the design, materialising and look&feel of each store.

Other retailLAB projects


Fashion retailer ZOOMERS and retailLAB joined forces 40 years already. Hans van den Hout advises on store formats, branding and positioning.

Jumbo Golf

A shared passion for golf became the foundation for a store where golf fashion, golf equipment and accessories reach new heights.

Mickey Brown's

In 2013 retailLAB started thinking of developing a fresh food concept to have our own LAB in which we could test to see if we still are on the wave of change.


The hotels in our Projects have been completely renovated on the inside. The design was made by retailLAB to revitalize the total feeling and experience.