Nadifa Jama

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” 
– Steve Jobs, CEO Apple Inc, Pixar & NeXT


Search Engine Marketing (SEM) is a well-thought-out SEO and SEA.
In new retail SEM is simply quality control for your websites and webshop!

Search Engine Optimisation (SEO): At EtailLAB, SEO is one of the ways we can help you ensure that your website can be found in search engines. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. SEO isn't just about building search engine-friendly websites and webshop. It's about making your site connect better with your visitors and customers!

SEM is about engaging, enlighting and encouraging your customers.

Search Engine Advertising (SEA): At EtailLAB we know that search engine marketing is very effective; it is based on the explicit need of the users, rather than just on implicit information about what they might be after. In this way, the ad displayed perfectly matches each query and increases the likelihood of clicks and conversion.

Your webshop/Brands has never been this visible for you customers. It is proven that a lot of customers Google products first for inspiration. When their results page loads, your brands/webshops relevant ads are displayed next to organic results.

Book your SEM session today!

For further details on Nadifa's "Optimizing Digital Presence” services or if you want to see how this could work for your project too, do not hesitate to get in touch with her direct on

Other etailLAB services


At retailLAB we can connect you with the world of retail concepts and design. Follow us and get inspired!


Ecommerce & Traffic Marketing apply traditional marketing principles to a crosschannel/multichannel, data-driven environment.

Growth/Tribe Marketing

Growth/Tribe Marketing is a big part of EtailLAB and we use search engine optimization, website analytics and content marketing to help you grow.


As a motivating coach and mentor Hans is supporting New and Existing retail Start-Ups or Scale Ups to (re)shape a future in retail.