Retail Masterclass

Hans van den Hout

AWARD winning Hans van den Hout is the Creative Experience Officer and founder of retailLAB. Over the decades Hans created some of the best and most successful stores around the world.
Step by step Hans moved his way up from designing inspiring and engaging stores, brands, hotels, into the strategic and creative thinking behind some Key Retailers/Brands.

Retail Masterclass

Let Hans inspire and energize you!

Hans' Retail Masterclass will lead to valuable insights into how to (re)energize your store/brand. how to share the experience online, onstreet, through C2C, as well as showing you where the money is to be made.

He will share the secrets of:
'Making Retail Personal'
'Creating Happy Stores'
'Optimizing Digital Presence.'


This One or Two days event with Hans typically covers these topics (but of course all can be tailor made):

Happy Stores 'make more money'.
Make the shopping experience more engaging and rewarding for the Customer.
Is your store experience 'still relevant' and customer oriented?

The event normally takes place at your boardroom, at the Retail House, or in another inspiring place near you. Hans will focus on how to make your ‘Brand’ successful and future proof.

His Retail Masterclass ‘Making Retail Personal’ is available only to small groups, no more than 12. This ensures a great level of interaction and gives participants the opportunity to interact directly with Hans.

Together with Hans we explore the world in search of new ways to raise the level of our performance. We want to pamper our customers whenever we can - you can see in our newest shops. Working together with Hans always is a challenge, but a very rewarding one! It is a great pleasure to share and realise our ambitions with him. Our success is his success.

Bas Zoomers


Book your Masterclass with Hans today!

Let Hans inspire you and your team to Make Retail Personal by adding value from an engaging customer's perspective.

Check our other consultancy products


Bricks-and-mortar’s biggest challenge is to combine data-driven insights with human warmth to make retail personal again.


Hans' ‘One hour presentation' will lead to valuable insights as well as showing you where the money is to be made.


Hans van den Hout is founder retailLAB. His work is seen all over the world. ’Making Retail Personal’ is his company’s motto.


Customers will favor Retailers and Brands who come up with ways to personalize & elevate the shopping experience.