In 2013 retailLAB started working on a fresh food concept themselves.
This idea to see if we still are on the wave of change, and creating a direct line towards the Customer, made us go into all the details that were needed to create and built an extraordinary and fresh store concept.
We started with a new name: Mickey Brown’s. We analyzed the key values that Customers Today would appreciate, checked everything, from out- and indoor signage, POS elements, interior-materials, routing, total Look-and feel, colour and materials into the PRODUCT itself, and the PEOPLE behind the Concept we wanted onboard to share our believe and story.
(Yes, retail really can take your breath and cost a lot of money and energy to start from scratch).