Bricks-and-mortar’s biggest challenge is not just to use technology to bring more data-driven insight into the physical retail environment, but to combine this statistical knowledge with human warmth and touch to make Stores and Brands personal again.
Today’s customers want everything! They want the advantages of digital, such as broad selection, rich product information and honest Customer Reviews. But never forget: they also want all the advantages of physical stores as well, such as personal attention and service, shopping as an event.
Being in the retail business for 40+ Years Hans learned, and still believes, that we have to address certain retail questions and problems more carefully, more personal, with a kind of simplicity and with a smile. His work is seen all over the world and ’Making Retail Personal’ is his company’s motto.
retailLAB has the back-up of a super team, headed by Marion van den Hout. She heads up the design arm of retailLAB and her trademark attention to detail is seen in all retailLAB Award-Winning stores. She always tells that not only the layout and routing are vital for a good store experience. To move the customer from ‘just looking’ to ‘real buying’ the store needs to inspire and engage. The products have to be highlighted through the best in Visual Merchandising but also pampered by a sales team that really knows how to get, and stay, connected.