Zoomers Fashion

ZOOMERS City Experience


“With Hans and his team we always take our stores to the next level,” – Richard van Roon, Co-Owner Zoomers Fashion

ZOOMERS City Experience

Where most of today’s retailers are focusing only on price & margin, ZOOMERS fashion knows that the future of retail is more about perceived values, brand awareness and storytelling.

Dutch Fashion retailer (Piet) ZOOMERS and retailLAB joined forces some 40 Years already. Hans van den Hout is a longstanding member of the Zoomers Team, in which he advises on store formats, branding and positioning.

We opened an extra-ordinary Flagship Experience Citystore in the historical center of denBOSCH, the Netherlands, of about 3000 m2. Built in the old post office, with a Fashion Café under the same roof, we underline our vision of combining quality, attention and comfort.(Fashion-Food-Fun)

The importance of identity

The ZOOMERS visual identity has been redesigned to reflect the clear strategic direction which we are taking in the development of our leading brand. Over the years ZOOMERS has become a leading benchmark for the Dutch fashion retail industry.

Award Winning

Winner Dutch Retail Experience Award by the public.
Winner Dutch Retail Design Award.
Best chosen retail place to work.

Other retailLAB projects


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The hotels in our Projects have been completely renovated on the inside. The design was made by retailLAB to revitalize the total feeling and experience.

Mickey Brown's

In 2013 retailLAB started thinking of developing a fresh food concept to have our own LAB in which we could test to see if we still are on the wave of change.