PROJECTSZOOMERS City Experience
retailLAB
“With Hans and his team we always take our stores to the next level,” – Richard van Roon, Co-Owner Zoomers Fashion
ZOOMERS City Experience
Where most of today’s retailers are focusing only on price &
margin, ZOOMERS fashion knows that the future of retail is more
about perceived values, brand awareness and storytelling.
Dutch Fashion retailer (Piet) ZOOMERS and retailLAB joined forces
some 40 Years already. Hans van den Hout is a longstanding
member of the Zoomers Team, in which he advises on store
formats, branding and positioning.We opened an extra-ordinary Flagship
Experience Citystore in the historical center of denBOSCH, the
Netherlands, of about 3000 m2. Built in the old post office, with a
Fashion Café under the same roof, we underline our vision of
combining quality, attention and comfort.(Fashion-Food-Fun)
The importance of identity
The ZOOMERS visual identity has been redesigned to reflect the clear strategic direction which we are taking in the development of our leading brand. Over the years ZOOMERS has become a leading benchmark for the Dutch fashion retail industry.
Award Winning
Winner Dutch Retail Experience Award by the public.
Winner Dutch Retail Design Award.
Best chosen retail place to work.
